Joshna Daya
Director and Co-Founder | B.BSc, DIP.F.P.

Director and Co-Founder | B.BSc, DIP.F.P.
Joshna Daya is an accomplished business advisor, mentor, and speaker with over 15 years of experience helping organisations turn strategy
into action. Originally from South Africa, Joshna has called Australia home for nearly 30 years, bringing a global perspective and deep
resilience to her work.
Growing up amidst the social and political unrest of South Africa, Joshna learned the value of determination and hard work early on. Her belief that diligent effort leads to extraordinary results has shaped her career and fueled her passion for empowering business owners to overcome challenges and achieve success.
Joshna’s 15 years of expertise lies in bridging the gap between strategy and execution. She firmly believes that a plan is only as good as its implementation, and her focus is on helping businesses gain traction and achieve measurable outcomes.
With a background in the wealth advisory sector and hands-on experience as a business owner, Joshna understands the pressures leaders face every day. Now, as Co-Founder of Your Business Momentum, she works with privately held businesses with $5M+ turnover, guiding them to:
Joshna’s approach is practical, empathetic, and results-driven, ensuring her clients gain not just a strategy but a clear path
forward. Her guidance will allow you to push that little bit harder and reach further in your everyday efforts, so you can reach, and
exceed, your goals effortlessly.
Change doesn't come with time, change comes with action.
Joshna’s journey has always been about making a difference. As a vote counter in South Africa’s first democratic election in 1994, she played a role in one of history’s most transformative moments, the election of Nelson Mandela. This experience counting votes, which took place over 7 days and 7 nights, cemented her commitment to driving meaningful change, whether in society or in business.
As a business owner and a busy mum, Joshna knows the challenges of balancing work and life while striving for success. She brings this understanding to her clients, helping them create businesses that align with their goals and allow them to live more fulfilling lives.
Through speaking engagements, workshops, and mentoring, Joshna shares her expertise to help organisations craft clear strategies,
implement and execute them effectively, and achieve sustainable growth.
"Highly recommend Joshna for business coaching and business visioning. Joshna offers a wealth of experience and understanding to work with business owners to set strategic direction as well as assisting to identify areas for improvement. Joshna took the time to understand our business and assisted with helping us to implement plans and processes for the coming years."
Art Gallery Owner, Mitchell Fine Arts
"We are so pleased that we engaged with Joshna and Greg in providing us assistance in developing the strategic vision for our business. We made the right shift in the right time to keep the business on track of growth trajectory with the support & guidance from both. Biggest value from their engagement came from their continuous involvement in implementation of strategic plan which kept the leadership team focussed on continually achieving strategic objectives.
Anyone looking for the strategic shift in their business, I would highly recommend to be in contact with Joshna."
Construction Manager, Douglas Construction & Engineering
"I have been supported by Joshna this year as I grow and rebrand our business. She is an enormous support with clear and effective strategies and advice. Highly recommend Joshna as a mentor for your business."
Company Manager, Specialised Plumbing Centre
Favorite Business Thing
Creating the best experience possible for clients
Favorite Sports Team
The Matildas
Best Holiday ever
Italy. The Amalfi Coast is heavenly
Hobbies
Music makes my world go round.
Proud Moment
Being a part of history – The 1994 Presidential Election of Nelson Mandela.
Favourite Movie or Book
Frida – I am so inspired by her persistence and amazing talent.
Life Goal
To be the best I can be in anything I do.
Favourite Quote
My mission in life is not merely to survive, but to thrive, and to do so with some compassion, some humor and some style - Maya Angelo
Change is inevitable in business. Regardless of whether you intend to expand, sell, or exit in the next five year or in years to come, you must plan and protect your business against unexpected events.
I'm not much of a runner, but this March I decided to wear pink and participate in the 2021 RACQ International Womens Day Fun Run, supporting women with breast cancer.